《NewWebPick》電子雜志邀請全球500強企業中的企業領袖及資深市場總監，對設計師在商界中如何更好的服務客戶，做出了以下十條忠告，希望做為設計師的您，通過這十條了解到普通商業客戶真正需要的是什么。

10 Golden Rules for Designers in the Commercial World
設計師決勝商界的十大金科玉律

1. Never engage in an argument or oppose the person who holds your cheque; he/she is probably more concerned about the outcome of your design than yourself.
永不與付款給你的人爭論或對抗，他/她們肯定比你更關心設計后的結果。

2. Things are not design oriented; your design will first and foremost be used to deliver a message to the market for your client, before it is an item of personal artistic expression.
作品并非設計主導的，在為藝術家表達自己之前，你的設計首先及主要為你的客戶用于傳遞一個市場信息。

3. Communicate patiently with your clients. Remember, they are not designers, so use their language to get your idea across.
要有耐性和你的客戶溝通。緊記他們并非設計師，故須用他們的語言來闡述你的觀點。

4. I believe there is meaning and a story behind your designs and works, but if you don't put effort into telling me, how will I fully understand?
我相信每個你的設計和作品背后都有一個意思和故事，但你不用心去說明，我又如何可完全明白呢?

5. Respect the deadline; meeting it improves your credibility and will impact your career development.
尊重期限時間，做到將可改善你的可信任度和增進你的事業發展。

6. People prefer to talk to someone who is presentable, meaning clean and tidy. Stylish doesn't have to mean unclean and untidy, do you catch my drift?
人們喜歡與注重外型的人傾談，意思是清潔及整齊。型格并非是骯臟及混亂，你能領略我的意思嗎?

7. Punctuality is important, it is important to anyone who is professional, which includes designers.
守時是十分重要的，特別是專業人員，專業人員包括設計師。

8. Never get angry during the price negotiation process, it's just business and nothing to do with insulting your work. There is no reason for them to do so anyway, if you really think about it.
不要在討論價錢過程中動怒，這只是商業而己，他們并非在羞辱你的作品。你要知道，他們并沒有任何理由去做此事的。

9. Your reputation can be proved by business references or winning awards. Don't forget to win more awards, because it is what customers believe in.
你的名氣是來自商業推介或獲取獎項。不要忘記去獲取更多獎項，它會使顧客更相信你。

10. Never, ever, attempt to copy others' designs for any reason at all. It is a death sentence to any designer.
無論任何理由，永不要企圖抄襲別人的設計。這會是任何設計師死亡之路。

本文章發表于《NewWebPick》第12期
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